☁️ Steal Her Manzzz

Hey Marketing Girlies, we’re always sharing our favorite marketing campaigns with you, but we also wanted to give an honorable mention to a few controversial campaigns that grabbed the internet’s attention this past month:

👟 Adidas faced backlash for using Bella Hadid in a campaign associated with the massacre of 11 Israeli athletes and coaches at the 1972 Munich Olympics. Bella was removed from the campaign, but who’s at fault, Adidas or Bella?
💸 Central Cee and Ice Spice took marketing their music to a new level with starting elaborate dating rumors, cheating allegations and more, but at what cost?
👩🏾‍🍳 Nara Smith accused of copying another creator’s work with new Marc Jacobs collaboration. Some say that “it’s not that deep” while others claim it’s blatant plagiarism. Was it intentional or accidental?

Sometimes controversy is just another strategy, but is all attention good attention?

— Sky Society Accelerator Student, Sophia

p.s. are you coming to our sold out Marketing Girly Euro Summer virtual event tonight? We’ll be giving all attendees access to an exclusive remote marketing job board and more. See you there!

I AM WORTHY OF INVESTING IN MYSELF

MARKETING GIRLY PODCAST
EP118: Mastering Content, Copy and Career

New episode of Marketing Girly with Sarah Dawley, Senior Manager, Content at Hootsuite is live now!!

🤝 Navigating relationships in the workplace
📄 Resume and cover letter advice
🗣️ How to ace your next interview
🤱 Balancing career and maternity leave
📱 Content strategy, copywriting and social media marketing
💻 AI and its impact on marketing

JOB BOARD
New Marketing Jobs Actively Hiring

SKY SOCIETY GIRL
Ashley Campbell
Former Celebrity Fashion Stylist at Christina Pacelli

What were the most important materials that helped you land your internship in fashion?

Networking is the most important material in getting into [fashion]. I decided to look up the top fashion stylists in LA. I noticed one thing in common from all of them, they were all under the same management - The Only Agency. Agencies show you all the stylists in your area and their socials. I emailed every celebrity stylist listed underneath the agency. All it took was that one person to see my potential.

What advice would you give marketers aspiring to land their first role in the fashion world?

My advice is to start emailing your dream brands and agencies you want to work for. Get on LinkedIn and start connecting with people who are already in jobs you want. Also, start building an online presence for yourself. When job searching, apply to everything, even jobs you feel like you don’t qualify for. Also, LinkedIn isn’t the only place you should be applying through. Some of my favorites are Fashionista, LVMH, and Business of Fashion.

Connect with Ashely on LinkedIn!

BUZZWORTHY BITES
Marketing News

🍑 Deadpool Designs the Cheekiest Xbox Controller, available for one lucky fan to enter for a chance to win

📱 American Eagle Outfitters unveils 'Live Your Life' campaign, meant to encourage today's digital generation to enjoy the world around them

👙 Ashtin Earle has made her modeling debut for Edie Parker’s “Boobs On Drugs” collection

🌯 Chipotle drops ‘burrito-proof’ makeup with Wonderskin for “Lipotle,” a lip stain timed to National Avocado Day

👕 Gap and Madhappy Team Up to Reimagine Iconic Essentials. The collection goes live on Aug. 2

🍪 Marketers urged to prepare for ‘low-cookie world’ as Google abandons plans to deprecate third-party cookies

💯 WhatsApp announced that it’s reached a new milestone of 100 million U.S. users

🏷️ Best Buy refreshes brand with new tagline and ‘spokeshologram’ in hopes to combat sluggish tech sales