☁️ Stagecoach Marketing Recap

Hey Marketing Girly, at Stagecoach, it's not just the artists stealing the spotlight. It’s the brands who know how to roll up their sleeves, get a little dusty, and meet fans where they are.

Here are some brands that saddled up and made Stagecoach unforgettable:

🏜️ Poppi x BÉIS House
🎬 Yellowstone’s “1923” Saloon
💧 Liquid I.V. Hydration Stations
💋 E.L.F. Glow N’ Go Diner
☀️ The Sun Club with Kopari x DIBS

— Sky Society Accelerator Students, Taylor Goulart, Lauren Cacciavillani, Kira Byrd, and Kamri Higgins

I AM WORTHY OF MY DREAMS AND GOALS

MARKETING GIRLY
156: The Creative Career Advice No One Tells You

🎧 New episode of Marketing Girly with Clémence Gruel, Head of Creative at We're Not Really Strangers is live now!!

✨ How Clémence landed her dream client through a personal project
☁️ The freelance strategy that helped her go full-time with confidence
💻 Why creative direction isn’t just for art directors
💪 What makes a powerful portfolio (and what to leave out)
🎯 The mindset shift that made her freelance journey sustainable

JOB BOARD
New Marketing Jobs Actively Hiring

MARKETING EXPERIENCE LAB
May’s Limited Edition Template Drop

May’s MEL lineup include 4 brands that are KILLING IT on social media rn 👀

For Love and Lemons - Live on May 1st
One/Size - Live on May 8th
Parke - Live on May 15th
Emi Jay - Live on May 22nd

Start creating your mockup projects and share them on Sky Society Network ✨

SKY SOCIETY GIRL
Kira Byrd

✨ What’s the best career advice you have ever received?
The best career advice I got was to be honest in interviews. Always explain why you left a job or share what is happening in your life. When I received this piece of advice, I was completely shocked because I'd heard not to be too honest in an interview. This applies to why I left my last job or why there is a big gap in my work history. It gave me a new sense of confidence to admit in my next interview that I left my last job because I felt lost and wanted to break into the beauty industry. I learned that employers want to know these things because it gives them an idea of where you are.

✨ Who’s your marketing crush?
My marketing crush is E.L.F. Cosmetics, which has taken over the beauty scene. They’ve partnered with major events like the Super Bowl, the National Women’s Soccer League, and Professional Women’s Hockey. I love how they strive to stay on top of beauty trends and break barriers that many wouldn’t even think possible. Every campaign I’ve seen aligns seamlessly with their brand identity, which is why the campaign featuring Joey King and Lucien Laviscount for the Power Grip Primer was one of my favorites.

Kira Byrd is a current student of the Sky Society Accelerator. Follow Kira on LinkedIn!

BUZZWORTHY BITES
Marketing News

🍿 Khloé Kardashian Launches Khloud Foods and announces Khloud Protein Popcorn as first product available at Target

🍵 Saie Beauty x Rocky’s Matcha team up together for a collaboration of their custom-blend ceremonial matcha with the Glowy Super Gel™ to elevate your morning routine

☕️ Chamberlain Coffee x Dove announce a collab and popup at UCLA to debut the new Dove Plant Milk Cleansing Collection

🌸 To celebrate the brand’s 40th birthday, Aritzia teamed up with photographer Maisie Cousins for their very limited edition bags

🏎️ Toni Breidinger x 818 announce their first ever national sports partnership with the NASCAR driver

💄 SZA drops her first ever beauty brand called “Not Beauty” with 3 exclusive lip gloss colors

🧴Dermalogica x Sara and Erin Foster promote the Daily Micro Exfoliant and the “Barely Famous” podcast in new campaign

🐀 Great Jones x Disney and Pixar Ratatouille Collection features new dutch oven