☁️ Podcast Studio BTS

Hey Marketing Girly, your favorite career podcast just got an upgrade! Our Founder, Natalie Peters, just spent the weekend in LA recording new video episodes of the Marketing Girly podcast. Peep the new studio 👀

From fashion brand collabs at Miaou to all things beauty marketing at Summer Fridays, keep an eye out for some value-packed episodes of Marketing Girly coming this year. Plus, watch the in-studio recordings on Spotify & YouTube! 

Subscribe now to get notified when new episodes drop 🤍

— Sky Society Accelerator Students, Yasmine, Anna, Shayla, Adrienne, Stefani, and Sarah-Chen

MAKE IT HAPPEN GIRL & SHOCK EVERYONE

🎧 New episode of Marketing Girly with Rachel Kusin, Senior Director of Marketing at Skinny Dipped is live now!!

🥬 How Rachel pivoted from fast food to better-for-you snacks
👀 What it’s really like being the first marketer at a startup
☕️ Lessons from scaling Chameleon Cold-Brew to Nestlé acquisition
🍪 Brand campaigns from The Last Crumb to Skinny Dipped
⭐️ Advice for navigating CPG as a scrappy, resourceful marketer

✨ What's a marketing trend you're loving?
Brands doing nice things for customers that turn into feel good stories. For example, there was a TikTok where a girl's car caught on fire, but her Stanley was in good shape and Stanley bought her a new car. I also like when people post videos like “how many brand comments can we get?”, and the brands actually respond and send them PR. I feel like it humanizes the brands and shows that they actually care for their customers. It puts the brand's image in a better light.

✨ What's a piece of career advice you're currently ignoring (and why)?
To speak up more and give ideas in meetings. When I’m new in an organization, I like to learn the lay of the land, know what has been done, and why certain things can’t be done before just sharing ideas that may not even be possible.

We LOVED getting to meeting some of our Accelerator students in person at our LA marketing girly dinner💘🍸

It is so special to see the community & friendships our marketing girlies build from the the Accelerator. We are so excited to bring our online community to real life more in 2026 🩵☁️

🫧 Shay Mitchell launches Rini, a clean self-care brand focused on fun, safe, and mindful routines for children

✨ Rhode unveiled their new birthday edit for Hailey’s Birthday, ft an oversized bubble bag, snap-on lip case, and their original four lip tints now scented

💄 Diarrha N’Diaye joins SKIMS as EVP of Beauty & Fragrance, bringing her inclusive-beauty vision from Ami Colé into a major new arena

🍩 Dunkin‘ tapped Cynthia Erivo and Johnathon Bailey to star in their “End credits scene”: what would happen if the Wicked World collided with Dunkin’?

🏔️ The HOKA × Halfdays “Kaha 2 Frost Moc” launches Nov 14: a luxe winter slip-on built for the slopes and the city

🎄 Skims enlists Nara Smith, Lucky Blue and their family for its annual holiday campaign, showcasing festive family moments in matching pajama sets

🩷 Lemme goes next-level: colostrum + the Kardashian sisters = gut health meets pop culture

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