☁️ From Our Founder xx

Newsletter created by Sky Society Accelerator students, Jennifer, Migena, Addyson, Chrystalla, Valeria & Kimberly

THIS YEAR, I SHINE BRIGHTER THAN EVER

Happy New Year from the girlies behind this newsletter and all things Sky Society. We love you!!! 🩵

🎧 New episode of Marketing Girly with Celeste Schreier, Director of Global Retail Marketing @ Summer Fridays is live now!!

🗽 Behind the scenes of Summer Fridays’ Times Square takeover
🌎 How Celeste helped launch 800+ Sephora doors in Europe
👀 What global retail marketing actually means day to day
🎁 How sampling strategy builds loyalty and brand awareness
⭐️ What goes into designing Sephora gondolas that convert
💋 Career lessons from working at Fresh, Benefit, and Tatcha

✨Who’s your marketing crush?
Dairy Boy! I am obsessed with their aesthetic and how it is consistently portrayed on their socials. Their representation of the brand makes them feel inclusive, cool, and community-driven. I also love how their products reflect their brand identity with their style and durability, making the brand feel authentic!

✨ What’s something you wish more women in marketing talked about openly?
How imposter syndrome is so common within the industry. You can possess all the skills, certifications, and creativity, yet still question yourself and your abilities. I've learned it doesn't mean you don't belong, it means you are growing!

👀 As part of the ongoing rollout for Stranger Things S5, a group of Elevens made a surprise appearance in the stands at a Christmas Day NFL game

🧼 Tower 28 Beauty announced “The Bleach Bath Kit,” ft disinfecting bleach, an emotional support rubber duck, and more as a playful joke for Dec 28th

🏒 To promote S1of Heated Rivalry, the show released trading cards ft Shane Hollander and Ilya Rozanov, pictured in full hockey gear

🧈 Morphe created a butter stick-shaped PR mailer to celebrate the launch of the limited-edition Butter Yellow Brush Collection

☕️ Starbucks brought on Neiv Toledano, formerly senior manager at e.l.f., as fashion and beauty lead for brand activation

📸 Justin Bieber shared a photo dump with selfies spotlighting Rhode’s new blemish patches