☁️ Marketing Flops

Hey Marketing Girlies, let’s talk marketing flops. I shared a roundup of our favorite May marketing campaigns in our LinkedIn group and it got me thinking about the May marketing campaigns that weren’t so loved. So in case you missed these May mishaps:

🐝 Bumble’s ‘anti-celibacy’ campaign
🍎 Apple’s ‘crushing creativity’ campaign
🫣 Youthforia’s fumbled diversity play

A reminder that big teams and big budgets don’t equal big success.

— Sky Society CEO & Founder, Natalie Peters 

EVERYTHING I DESIRE COMES MY WAY

MARKETING GIRLY PODCAST
EP109: Conquering a Career in Social Media Customer Care Management

🎧 New episode of Marketing Girly with Christine Watanabe, Senior Social Media Care Manager at Paramount+ is live now!!

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JOB BOARD
New Marketing Jobs Actively Hiring

SKY SOCIETY ACCELERATOR HIRED
Ideator @ Uncovered, Tamika Marere

What are you most looking forward to in your new role?

Working on new projects, coming up with ideas for brand campaigns (being the go-to ideas women), communicating with clients and ultising the skills and experience I’ve gained and learnt from Sky Society and previous work experience.

What was your favorite part of Sky Society Accelerator? And/or, how did it help you land this role?

Working on projects such as the influencer marketing, paid ads/virutal events and the social media marketing tasks. I believe the assignment we each done on the accelerator really helped me gain confidence in my work. It also made my LinkedIn profile look more appealing to recruiters as I was headhunted on LinkedIn by my employer.

Tamika is an alumna of the Sky Society Accelerator. Follow Tamika on LinkedIn!

BUZZWORTHY BITES
Marketing News

☂️ Inside the marketing of Bridgerton Season 3. Let's delve into the journey of how the series has been promoted.

🏳️‍🌈 E45 award-winning campaign spotlights trans experiences, shining a light on skin changes for trans, non-binary and gender-diverse people.

💎 BMW x Naomi Campbell: Unveil The New One-Off BMW XM Mystique Allure.

🌟 Selena Gomez for Time Magazine. She talks about her boundaries with social media and relationship building.

🎯 Bringing more pop-culture elements into its ad strategy, Target has debuted its “That Target Feeling” campaign.

🥤 How Coca-Cola bottled the vibrancy of Africa. Coke’s Wozzaah Zero Sugar looks to invite consumers to the continent.

🍻 Deadpool & Wolverine Take a Break from Hostilities With a Heineken Silver. “All The Taste, No Bitter Endings”.

🏎️ E.l.f. Cosmetics Is the First Beauty Brand to be a Primary Sponsor for a Race Car Driver with racetrack-themed ‘Lip Oil Change’.