☁️ Is Reale Actives Worth It?

Hey Marketing Girly, the secret is out, Alix Earle has officially launched her new skincare line “reale actives” and as loved as she is, we’re shocked by how mixed the response was.

Skincare professionals and competitors voice concerns over pore-clogging ingredients in the products and lack of scientific backing in development.

But, with a week long marketing strategy, packaging that cute, and the queen herself as the founder… will you still give it a try? 👀

I FILL MY MIND WITH CONFIDENCE DAILY

Sky Society Accelerator students continue to amaze us! Recent graduate, Mariajose combined her love for marketing and beauty into one amazing portfolio… you have to check it out 😇

All Accelerator students graduate with a personalized marketing portfolio, a refreshed resume, hours of interview prep, and so much more! Ready to build the portfolio of your dreams? 🌟

Austin marketing girlies, we are so excited to see you tonight 03/31 for our networking event & birthday party celebration! Tickets are nearly gone, but there are still a few left if you haven’t RSVP’d yet 🎂

A huge congrats to our giveaway winner Alisha Kellerman 🩵 Thank you all for participating and showing so much birthday love to Sky Society, your support means the world 🩵 We love you marketing girlies, xx.

✨Brenna McDuffie - Clinique + Origins, Director of Brand Voice and Copy
In Brenna’s “Breaking into Copywriting” workshop, we covered the fundamentals of copywriting, including key skills, career paths, and opportunities. A major takeaway was the importance of understanding a brand’s voice by analyzing its social media and messaging to develop stronger ideas. We also learned to “kill your darlings,” recognizing that not every idea will be chosen in a collaborative setting. The workshop emphasized storytelling, strategic thinking, and diplomacy as essential skills for succeeding in creative teams.

✨ Karis Felton - New York Jets, Marketing Manager
In Karis’ “Clicks & Conversions: Paid Social Ads” workshop, she covered how to create engaging ads and how sports teams drive ticket sales, brand awareness, and partnerships. Paid social targets specific audiences and is used to promote tickets, boost content, and generate revenue. Ads must be compelling, creative, and meaningful. She shared a Mother’s Day campaign featuring a Kendra Scott necklace with purchase. A key tip: test more ads to see what performs, if budget allows.

🪽 Aerie tapped Pamela Anderson for a campaign doubling down on their no ai- generated bodies or people pledge

⚾️ Uniqlo and the Los Angeles Dodgers come together on a partnership that includes naming rights at their official stadium

🍋‍🟩 818 Tequila and Salt&Stone collab featuring a limited-edition scent ‘Amber and Agave’

👙 Frankie’s Bikinis teamed up with Jennie to create a collection of soft and playful bikinis and loungewear

🌊 Alix Earle Announces the Launch of “Reale Actives,” a new acne-focused skincare brand

🎾 Dairy Boy Announces DB SPORT Drops April 2nd, along with their biggest giveaway yet

🍉 CEO and co-founder of Glow Recipe let Glamzilla announce that their new Watermelon Milk Peptide Glow Cushion Cream drops on April 28th