☁️ Main Character Marketing

Hey Marketing Girly, if 2025 has a theme, it’s Main Character Energy—the idea that everyone wants to feel like the star of their own story.

Brands like Spotify have mastered this with their Wrapped campaigns, giving users personalized data that makes them feel unique and share-worthy.

And more recently, Sephora used this strategy with their “Faces of Music,” exploring how artists use beauty to shape their image and communicate their identity.

This is your reminder to always ask: how can your brand make your audience feel like the star? And instead of selling just a product, sell a story!

— Sky Society CEO & Founder, Natalie Peters

💌 p.s. don’t forget to register for our 2025 Bingo Card Workshop & Networking virtual event!

I AM GROWING PROFESSIONALLY EVERY DAY

FREE VIRTUAL EVENT
2025 Bingo Card Workshop & Networking

Our first virtual networking event of the year is tomorrow (January 22nd), and the best part is that it’s free! You’ll get the chance to design a 2025 bingo card in Canva—no subscription needed—where each square represents a goal for the year. Plus, you’ll connect with other ambitious & creative Marketing Girlies in various breakout rooms!

JOB BOARD
New Marketing Jobs Actively Hiring

MARKETING GIRLY
EP142: How Curiosity Shapes a Marketing Career

🎧 New episode of Marketing Girly with Jennifer Paxton Flagg, Senior Brand Marketing Manager at Prime Video is live now!!

✨ Jennifer’s journey from CVS to Johnson & Johnson, and then to Prime Video
👀 The value of curiosity and adaptability in forging a unique career path
🔍 Insights into the differences between working in healthcare, CPG, and entertainment industries
🏙️ Lessons learned from startup experiences and returning to a corporate environment
💪 Advice for leveraging rotational programs and MBAs to unlock opportunities

MARKETING EXPERIENCE LAB
Erewhon Mock Marketing Template Live Now!

Any marketing girlies fans of Erewhon over here? The limited edition template is officially LIVE in the Marketing Experience Lab!

Start creating your mockup projects and share with the Sky Society Network✨

BUZZWORTHY BITES
Marketing News

🎾 “I can be playful, and that comes through in my jewelry”: Emma Navarro becomes Mejuri brand ambassador

💋 See a Makeup-Free Chappell Roan, Becky G & Victoria Monét in Sephora & Hulu ‘Faces of Music' Docuseries 

🌟 Starface came out with 3 new balm flavors, donating all proceeds from these to LA

🏙️ Apple had ‘Lumon employees’ working inside Severance cube at Grand Central Terminal

🍜 Progresso debuts limited-edition, savory 'soup drops' for cold and flu season, selling out quick

📱 TikTok starts restoring service in the U.S. after shutting down over divest-or-ban law