☁️ Packing Our Bags

Hey Marketing Girly, this week, we’ll be busy obsessing over the J.Crew brand trip. From their choice of influencers, to the name of their influencer community, every detail reflects how well they know their brand. The “J.Crew Tastemakers” are on the dreamiest getaway: J.Crew à Mare 🐚🦪

Brand trips have sparked controversy over the past few years, with many on social media questioning why they bring influencers over loyal customers. But the results speak for themselves. After Tarte’s trip to Dubai, they saw a 17% increase in brand mentions, a 453% spike in engagement, and a 374% boost in video views year.  

It’s got us thinking… if Sky Society hosted a brand trip for our community, where should we go?

— Sky Society CEO & Founder, Natalie Peters

I AM STEPPING INTO MY POWER

MARKETING GIRLY PODCAST
EP163: Creating Partnerships People Actually Care About

🎧 New episode of Marketing Girly with Sara Gramling, Head of Brand + Community @ Magnolia Bakery is live now!!

🎀 How Sara went from PR to leading brand partnerships
🍪 The unexpected items Magnolia has launched with other brands
✅ Why saying no to partnerships is just as important as saying yes
🤔 What it’s really like growing your career at one brand
⭐️ How to break into partnerships and stand out in interviews

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New Marketing Jobs Actively Hiring

MARKETING EXPERIENCE LAB
Strawberry Milk Mob Mock Marketing Template Live Now!

We’ve transformed the cutest bikinis brand into 5 bold mock marketing templates for you to spark your creative magic 🌞👙

BUZZWORTHY BITES
Marketing News

🌶️ Chipotle is letting fans wear their love on their sleeves, with 13 playful temporary tattoos

🍺 EOS brought a fresh twist to lip care by collaborating with Blue Moon on a limited edition Valencia orange balm, inspired by the iconic flavor of the drink

📏 In classic A24 fashion, a height check board at Materialists screenings lets your date prove if they’re really 6 feet tall, like they said

💄 Tarte and Dunkin' dropped a limited-edition lip collection inspired by Dunkin' refreshers, in line with "Guava girl summer"

👩🏾‍🦱 SheaMoisture took their 'Yes, And' campaign to the streets with a ‘90s/‘00s style pop up newsstand, celebrating the versatility of Black women

🪞 Rhode dropped the latests innovation in their lineup of product gadgets: A mirror sticker that fits their glazing mist