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☁️ Marketing Girly Core
The Sky Society Weekly Newsletter.

Hey Marketing Girly, ever made up a little excuse for being late to work… or flirted with your coworker just for fun? Know the work bag that actually fits everything? Or the foundation that stays on all day at the office?

We want your hot takes, tips, and truths that define the real marketing girly experience. Spill it all with us and get early access to something super fun we’re dropping soon 💌
Oh, and it’s totally anonymous, so feel free to overshare. You’ll definitely want to see everyone else’s answers to later 👀
— Sky Society Accelerator Students: Arizona, Sarah, Maria & Emily
I AM SURROUNDED BY PEOPLE WHO INSPIRE ME
MARKETING GIRLY PODCAST
EP166: From 6 to 100 Alo Stores and Now Guiding Global Brands

🎧 New episode of Marketing Girly with Mirela Pajazetović, Senior director, global retail expansion at Alo Yoga is live now!!
📈 How Mirela grew Alo Yoga from 6 to 100+ stores through strategic retail expansion
⭐️ How to turn inconsistent in-store experiences into a luxury-level customer journey
🔍 Career moves that helped her go from sales associate to global retail director
🩷 Advice for breaking into fashion retail without following a traditional path
🤝 The leadership traits that set you up for long-term success in retail and beyond
JOB BOARD
New Marketing Jobs Actively Hiring
![]() | Product Marketing Assistant Manager - Americas |
![]() | Bombas - Coordinator, Brand Marketing |
MARKETING EXPERIENCE LAB
July’s Mock Marketing Template Live On Thursday!

The Countdown Is On: New Templates Drop 🎉 Get ready, our limited edition Marketing Experience Lab templates for July are dropping this Thursday, July 10th! This month’s mix is all about summer, flowers, and iced drinks:
🌴 Vacation
💗 LoveShackFancy
☕️ La La Land Kind Café
SKY SOCIETY GIRL
Arizona Ruggles, Founder & CEO of Dreamspire Marketing

✨ What’s your favorite career resource or hack?
Asana is both my toxic trait and my productivity love language. But my real secret weapon? Voice notes and Looms. They help me pitch ideas or give updates in a way that feels way more confident and human than a giant block of text. People reply faster and actually get the vision.
✨ Why did you join Sky Society Accelerator?
I wanted a career glow-up and a girl gang to hype me along the way. I already had the skills, but I craved the structure, community, and momentum to really level up. Also? I’m a sucker for a clean Notion doc and an aesthetic GCal.
✨ What’s something you wish more women in marketing talked about openly?
Burnout. Specifically, the “everything girl” kind, when you’re the strategist, writer, designer, and last-minute Canva magician. We romanticize hustle culture when we should be talking about rest, delegation, and drawing the line when your ‘quick favor’ turns into a full campaign. Normalize saying no and invoicing for scope creep.
BUZZWORTHY BITES
Marketing News

🫦 Lancôme tapped Olivia Rodrigo to serve main character energy in their Lip Idôle Juicy Treat campaign, backed by beauty besties Audrey Peters and Amelia Liana for extra sparkle.
☀️ Sips and Suits, Olipop and Kulani Kinis are teaming up for a summer drop no one will want to miss.
🍋 Rhode is serving up all the summery vibes with their new peptide lip treatment: lemontini. This limited-edition shade features their new and improved formula.
💧Don’t sweat, Salt & Stone is teaming up with professional athletes to take on the heat.
🧡 Poppi is making waves this summer as they tease a new collab with Amaya Papaya.
💄 Glossier just dropped the ultimate summer flex with terry cloth shorts featuring a built in lip balm holder because duh hydration is a lifestyle.