☁️ It's giving "bribe"

Hey Marketing Girly, did you see Tarte’s recent influencer gifting campaign where they gave influencers Hermès bracelets? Is it giving smart… or bribe? Is it giving creative… or not very mindful? What do you think?

Also, huge thank you to all the amazing Marketing Girlies who completed their application calls for Sky Society Accelerator’s Fall season. Our Admissions Team has been blown away by this round of applicants and we can’t wait to meet the rest of you for our final week of application calls!

— Sky Society CEO & Founder, Natalie Peters 

MY PERFECT JOB IS INEVITABLE

MARKETING GIRLY PODCAST
EP125: Building and Selling an Influencer Marketing Empire

🎧 New episode of Marketing Girly with Ali Grant, Partner & CMO of the Digital Dept. is live now!!

🛣️ Explore Ali’s journey, from starting Be Social right after college to building a leading agency in the influencer marketing space
🔗 Insights into the rebranding process following Be Social’s merger with Socialyte
📱 The evolving landscape of social media and influencer marketing
💕 Practical advice for aspiring female entrepreneurs on building confidence, perseverance, and learning by doing
🎯 The importance of personal branding and content creation in a saturated market

JOB BOARD
New Marketing Jobs Actively Hiring

ANGEL ADVICE
Resume Action Words

Give your resume a little glow-up by adding in more powerful and creative action verbs. We’ve organized them by category to help you identify the right words for your resume

🪽 reply to this email to ask a question for next week’s Angel Advice

BUZZWORTHY BITES
Marketing News

🎁 Tarte sends Hermès bracelets to some influencers, but not to others, stirring up controversy on TikTok

🍟 McDonalds nUGGies: Australian giveaway winners finally received their chicken nugget inspired Uggs aka “nUGGies” last week and we can’t get over the creative packaging

☕️ Activewear brand TALA hosted their first ever activation in New York to celebrate the launch of their cult favorite espresso collection

❌ TikTok Ban Heard Yesterday In Court—Here’s What To Know

😌 Go Behind the Scenes with the Pets that Inspired Target’s ‘The Cuddle Collab’ Collection

👖 Alix Earle for Frame: Alix Earle took center stage at Frame’s fashion week including a full advertising campaign including billboards in Time Square

👱‍♀️ Sabrina Carpenter Named as First-Ever Ambassador for Redken Hair Care Brand

🤳 Why 3 in 4 Gen-Z blame social media for their mental health decline (study + infographic)