☁️ Cinnamon Rolls

Hey Marketing Girly— not to ruin it all by saying something stupid like “this newsletter is EVERYTHING,” but it really is. This week, you'll get to meet a marketing queen, Paula Madero, and get a rundown of the latest industry news.

We’re here to keep you inspired, in the loop, and always one step ahead with a newsletter as warm and sweet as a fresh baked cinnamon roll ✨

— Sky Society Accelerator Students, Bethany, Paula, and Helena!

I AM PREPARED FOR MY DREAMS TO COME TRUE

🍪 Live in the Lab— meet Crumbl, our newest edition to Marketing Experience Lab! We just announced our November limited edition templates including Crumbl, SET, TikTok and Abercrombie.

Plus, enjoy a special early Black Friday discount.

MARKETING GIRLY PODCAST
EP132: LIVE Marketing Intern Panel

🎧 New episode of Marketing Girly with marketing interns Ellie Kirby, Esme Huynh, Brooke Taylor, Elaina Skowronek and Sara Walker is live now!!

💫 Hear from marketing interns at top companies about their experiences, challenges, and successes
🙌 Learn practical tips on how to secure competitive internships and make an impact in your role
🗝️ Gain an understanding of the key skills and knowledge that employers look for in aspiring marketers
💖 Get motivated by hearing how others have navigated the early stages of their marketing careers and learn how you can do the same

SKY SOCIETY GIRL
Paula Madero
Intern at Sky Society & Fashion Business Student
Get to know a little about this Mexican marketing girly! 🇲🇽👩🏼‍💻

How did you discover your love for marketing?
I got into marketing by surprise! I took a required marketing class for my degree, expecting it to be another subject. But as I learned more, I fell head over heels for the industry. Unfortunately, that was the only marketing class in my whole degree! So, I joined the Sky Society Accelerator to keep building on my passion. It was the best decision ever!

Which brands have the best marketing?
There are a few. Skims is next-level. Kim Kardashian uses her celebrity power to make campaigns go viral, and they're always stunning. Then there's Rhode Skin, masters of influencer PR marketing, creating crazy packages for creators that intrigue consumers. And who could resist Duolingo's unhinged approach? I'm on a 145-day streak, so whatever they're doing works. Duo and I? Long-term relationship at this point!

What is your favorite type of digital marketing?
My favorite type of digital marketing is SEO. I've loved learning about it and accessing "insider" info about how brands work, almost like top-secret stuff. I remember being shocked when I realized this was all public information! It was so much fun researching and writing a blog using SEO to uncover all the sneaky ways the Alo Yoga marketing strategy draws customers to buy! Surprisingly, I thought influencer marketing would be my favorite. I'm sorry to break it to you. Influencers often ghost you and give mixed signals!

💞 Connect with our girl on LinkedIn or Instagram!

JOB BOARD
New Marketing Jobs Actively Hiring

BUZZWORTHY BITES
Marketing News

🐶 Rare Beauty released a community-fave Soft Pooch Dog Toy in the shape of their viral Soft Pinch Liquid Blush

🥤 Erewhon partnered with Bobbi to create their new drink, “That’s a Frap!” All proceeds will be donated to Save the Children

💐 Merit partnered with Floom on a limited edition floral arrangement to pair with their first fragrance, Retrospect

🍟 Sweetgreen just launched Ripple Fries, their new scratch-made, crispy air-fried potatoes.

🫶🏼 Set x Parke collab recently launched their mini apparel collection

👁️ Kosas created a new filter on TikTok that uses color theory to help you find the best eyeliner that complements your eye color