Hey Marketing Girly, is your aesthetic Y2K thrift core or more vintage varsity chic this fall? Pinterest just dropped their Fall Trends Report and we are not only sat, but also… shopping. With Gen Z making up 50% of Pinterest users, searches for “vintage fall aesthetic” and “dream thrift finds” are taking the top spots.
Pinterest partnered with top thrift retailers and tastemakers around the globe to launch The Pinterest Shop, which allows users to shop vintage finds directly from their site. Pinterest is showing us exactly how to engage your audience: know what they want and serve it right to them. Plus, money spent on shopping doesn’t count if it’s sustainable, right?
— Sky Society CEO & Founder, Natalie Peters
I HANDLE ABUNDANCE WITH GRACE
🎧 New episode of Marketing Girly with Susanne Ault, VP of Features and Events Programming at Variety is live now!!
⌛️ How Suzanne grew at one brand for 15 years
🎥 What producing live media looks like at a legacy brand
💌 How to stay inspired while growing at the same company
🤝 Behind the scenes of brand partnerships with Canva and Meta
👯♂️ Advice for building relationships that shape your career
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🌶️ Rare Beauty and Tajín linked up on a spicy-luxe cheek and lip set, featuring two limited-edition shades: Chamoy and Clásico
👜 BÉIS brought on Jov Khan to star in playful social content with Shay Mitchell, playing the role of a superfan at HQ and snooping through her bag
👖 Gap tapped KATSEYE to front their latest denim campaign, set to the iconic track “Milkshake” by Kelis, spotlighting self-expression and individuality
🐎 SKIMS tapped Post Malone to headline their latest campaign, unveiling their signature cotton and heavyweight fleece in a bold Realtree camo print
🧵 Pinterest just unveiled their Fall 2025 Trend Report and “Thrift Shop”, a curated shopping experience tailor-made for secondhand style lovers
🌅 LoveShackFancy and Stanley brought on Iris Apatow to front their dreamy “Ibiza Sunset” collection campaign
🖤 Heaven Mayhem teamed up with Tezza to co-create a moody black-and-white photo preset, channeling the expressive tone of their Drop II campaign