☁️ Work in Influencer Marketing

Hey Marketing Girly, this week in marketing, we’re seeing huge brands tap into huge names. Some super fun campaigns we’re loving:

🌟Alexandra Leclerc teasing Rhode’s new mini blushes
🌟Alix Earle partnered with Dunkin’ Donuts on the “Earle-Y Risers” Meal
🌟Tate McRae starring in Calvin Klein’s “Feel The Fit” denim campaign

Guess what marketing girly, you don’t need millions of followers to work on fun campaigns like these.

Last week, Sky Society Accelerator graduates put on a virtual event and presented their mock influencer marketing campaigns to 386 live attendees! You could be next 🩵

i am growing at my own pace

🎧 New episode of Marketing Girly with Holly Wampler, Director of Brand Experience & Creative Merchandising @ Shake Shack is live now!!

☁️ Career journey from Walmart buyer to leading brand experience at Shake Shack
☁️ How to create your own opportunities instead of waiting for them
☁️ Why every marketing girly should build a portfolio of real work
☁️ The role of merchandising in shaping the customer experience
☁️ Advice for standing out early in your marketing career
☁️ Lessons from building a career across retail, fashion, and food marketing

HUGE congratulations to the June 2026 class of Sky Society Accelerator for graduating last week 🎓

These women blew us away the hard-work they put in over the last 8-weeks. Not only were they dedicated students, but also amazing peers, always encouraging and motivating each other.

We are soo lucky to have them as part of the community & can’t wait to watch them thrive in their careers. Congrats again marketing girlies, we’re so proud! 🌟

👖 Calvin Klein teased an upcoming collaboration with Tate McRae, giving fans a first look at what’s coming

💄 Maybelline teamed up with Love Island favorites Trinity and Bryce for “Brinity’s Beauty School”

🎃 Starbucks tapped Martha Stewart and Belmont Cameli to celebrate the highly anticipated return of the Pumpkin Spice Latte

🍬 J.Crew tapped Emma Chamberlain for its Tiny Turtleneck campaign through a colorful Y2K-inspired world

🎧 Hailey Bieber is making wired headphones feel cool again, recently sporting several pairs, including an unreleased style from SKYLRK

☕️ Alix Earle teamed up with Dunkin’ and Netflix to promote her new breakfast meal alongside the launch of her reality show

🍪 Levain Bakery and Dairy Boy brang a three-day pop-up truck to NYC, serving cookies and specialty drinks just in time for US Open Fan Week