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☁️ April Fools' Day Campaigns

☁️ April Fools' Day Campaigns

The Sky Society Weekly Newsletter.

Natalie Peters
April 01, 2025

Hey Marketing Girly, it’s finally our Super Bowl. The one day a year when brands get to ditch the serious stuff and have a little fun (or totally flop).

We rounded up some of the most clever, chaotic, and cringey April Fools’ campaigns from this year so you don’t have to scroll through the trenches of LinkedIn. Let’s get into it 👀

💦 Poppi x Tower 28: Sip or Spray
🍰 Graza x Betty Crocker: Super moist cake mix
☕️ Dunkin: Coffee giveaway
🍕 Olipop x Hidden Valley: Ranch flavored soda
✈️ Away: “Take Me With You” 5-Foot long suitcase
🏠 Nutella x Airbnb: The Nutella BnB
🕯️ Our Place: Cooked up candle collection
😏 One/Size x Grinder: Hook-up proof setting spray
🥯 PopUp Bagels x ARM & HAMMER: Minty fresh schmear
⚡️ DutchBros: Pickleback Rebel Energy Drink
😴 Babybel: Wax sleeping bag

— Sky Society CEO & Founder, Natalie Peters

I AM GLOWING WITH CONFIDENCE

MARKETING GIRLY PODCAST
EP152: Creative Copy, Content and Communications [Replay]

🎧 Missed our convo with Sarah Boutin, Senior Director Global Copy & Editorial at Benefit Cosmetics? Catch the replay! We dive into the beauty vs. tech industry, career risks, and the secrets to a learning mindset. Don’t miss these gems!