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☁️ Lip Shape Obsessed

☁️ Lip Shape Obsessed

The Sky Society Weekly Newsletter.

Natalie Peters
January 28, 2025

Hey Marketing Girly, now that we’ve recovered from the TikTok ban emotional rollercoaster, we’ve been scrolling a little too much.

Amid the chaos, several influencers spilled some deep secrets. Our favorite secret reveal: Rhode’s new Peptide Lip Shape.

Debuting on social with their 90’s Versace inspired campaign starring Tate McRae, to say we’re obsessed would be an understatement. Only question is, what colors are we getting?

— Sky Society Accelerator Students, Ana Acevedo, Bea Zhu, Gia Elie, Sammie Levine

I’M IMPROVING EVERYDAY

MARKETING GIRLY
EP143: Behind The Scenes of Viral Music Marketing Campaigns

🎧 New episode of Marketing Girly with Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @Universal Music Group is live now!!

🎵 How Stephanie pivoted from prelaw to music marketing, Senior Director of Global Marketing of Universal Music Group
🌟 Lessons learned from leading marketing campaigns at Capitol Records and Motown
📱 Behind the scenes of building the TikTok influencer network at Universal Music Group
💋 What goes into launching creative marketing campaigns for top artists like Ice Spice
🥁 Strategies for breaking into the music marketing industry

JOB BOARD
New Marketing Jobs Actively Hiring

Luxury Marketing Specialist
TX, Remote
Apply Now >

Specialist, Campaign Engagement
DC, Hybrid
Apply Now >

Digital Marketing and Media Specialist
IL, Remote
Apply Now >

MARKETING EXPERIENCE LAB
Alani Mock Marketing Template Live Now!

Here’s the scoop. Alani’s limited edition template is officially LIVE in the Marketing Experience Lab!

Don’t walk, run to work on it and create some wellness magic. 💻🍑

SKY SOCIETY GIRL
Gia Elie on Breaking Into Marketing

✨ When did you realize you wanted to become a marketing girly?
When I started college as a first-year student, I declared Political Science as my major—outside of academics, I consistently posted content on Pinterest and often gave strategic social media advice to my friends. Combining those skills with my interest in social media felt like a natural fit.

✨ What was the process like finding/interviewing for your current role?
I began my job search shortly before graduating in May 2024. Unfortunately, I didn’t land a role until November 2024. From receiving hundreds of rejection emails to hearing recruiters repeatedly tell me I lacked “professional experience,” it was discouraging. But, with consistency and perseverance, I was able to secure a role that truly aligns with my skills and goals.

✨ What do you love most about the marketing world?
How it mixes creativity and strategy to tell stories and connect with people. It’s the perfect balance between being creative and thinking analytically. It lets me be creative, stay on top of trends, and help brands connect with their audience in a real way. It’s such a fun and exciting space to make an impact, especially in industries I’m passionate about, like fashion.